Bumble launches Spotlight, its own version of Tinder’s Boost

Bumble launches Spotlight, its own version of Tinder’s Boost


Bumble, currently Tinder’s biggest rival in the dating app market, today launched its own version of Tinder’s “Boost” feature. On Bumble, it’s being called “Spotlight” and allows users to pay to bump their profile up to the front of the queue, in order to be seen by more people than they would otherwise.

Very much like Tinder Boost, the idea here is that getting to the front of the line will allow you to pick up matches more quickly, as you don’t have to wait until users swipe through other profiles before they see yours. Plus, depending on how far in the back of the line you are typically, Spotlight could help you be seen by those who would have never made it to your profile page at all.

Spotlight – or Boost, for that matter – isn’t something every dating app user needs.

Dating apps today organize their queues with profiles based on a number of factors – including things like profile popularity, whether you swipe right on everyone or are more selective, whether your photos are higher quality or blurry, and many other signals. If you tend to get matches easily on the apps, you may not need Spotlight. But if you suspect your profile is further down the line, or just want to make sure your profile is getting seen, the feature could help.


To use Spotlight, Bumble users must pay 2 Coins (bought through a separate in-app purchase). 1 coin is $0.99 in the U.S., or £1.99 in the U.K. Spotlight will then show your profile to more users for the next 30 minutes. Your profile is not flagged or labeled in any way, so no one knows you used Spotlight to be promoted. However, the user who purchased Spotlight will know it’s active as they’ll see stars appear across the top part of the Bumble app while it’s enabled.

Spotlight represents another way that Bumble continues to challenges Tinder head-on by rolling out similar features, after already co-opting the swipe-to-like and the super-like, for example.

The move also comes just following another successful quarter by Match Group, led by the earnings from its flagship app Tinder.


Combined with its other dating app properties, Match pulled in $457 million in revenue, up 21 percent year-over-year, and topping analyst estimates. Tinder reported its paying subscriber base grew to 4.3 million as of year-end, out of a total user base that tops 50 million. (The company doesn’t disclose the number of users it has.)

Bumble, meanwhile, today says it has now reached 50 million worldwide users, with 84,000 new users being added daily.

Spotlight is one of several in-app purchases offered by Bumble, alongside the recently launched option to access more profile filters, for example, as well as free features, like Snooze, which let you take a digital detox from online dating.

Source: scooperapp/app

Related Threads

Discussions

Please login to leave a comments

Trending Threads

Bumble launches Spotlight, its own version of Tinder’s Boost
Emmanuel CROWNER Feb 11, 2019
Computers
91
2019 presidency: MKO Abiola’s son endorses Atiku, gives reasons
OJo Bidemi Eniola Feb 11, 2019
Politics
73
Politics: Clinton Turns Down National Peace Committee’s
Kateri Dominic Esifa Feb 11, 2019
Politics
94
Horror: Cargo Plane Carrying Many People Crashes And Catches Fire Inside Airport
Rekiya Idris Jan 15, 2019
Travel
2461
Dortmund teen Jadon Sancho looking forward to facing Tottenham at Wembley
Usman Rilwanu Feb 11, 2019
Sports
67
YIAGA AFRICA commences advocacy for credible, peaceful polls
OJo Bidemi Eniola Jan 15, 2019
Politics
88
NANS slams Gov. Emmanuel over non-payment of bursary, threatens to showdown government activities
Enikhe idris alugbe Jan 23, 2019
Politics
96

Popular Threads

Horror: Cargo Plane Carrying Many People Crashes And Catches Fire Inside Airport
Rekiya Idris Jan 15, 2019
Travel
2461
14 Killed In Rwanda Mine Collapse
Enikhe idris alugbe Jan 21, 2019
Events
2419
10 Steps to Start a Small Business
TR336 Dec 05, 2018
Business
927
HOW AND WAYS TO EARN ON REVANGA (UPDATED)
Revanga Dec 20, 2018
Revanga News
765
How to subscribe for MTN cheap data 200Naira for 1GB.
Gabriel Augustine Dec 06, 2018
Technology Market
634
How To Avoid Scams And Earn Money Online
Hafiz Muhammad Naveed Dec 21, 2018
Technology Market
597
GOODBYE: Eden Hazard Very Keen On £100m Real Madrid Move
Emmanuel CROWNER Feb 07, 2019
Sports
595